The focal point of this project was to build a visual system. The core of the project was a Charlie Chaplin film festival. While the majority of the work was hypothetical, it provided space to develop, think, and create design solutions within established parameters.

Inspired by Chaplin’s ability to empathize with the outcast in all of us, a visual system was created to help promote the festival. This multifaceted system is made up of several parts that function together as a whole yet are unique enough to stand on their own.